Google is the world’s most popular search engine, handling approximately 63,000 searches persecond every day! This means that anyone with a desktop or smartphone and aninternet connection visits the site to find answers findanswers to their search queries atqueries at least once each day.
If your site is taking over 3 seconds to load,you will be losing somewhere in the range of 40-50% of new users. One more investigation by Kissmetrics shows that around 79% of guests disappointed with your site's presentation and will, therefore, declined to visit the website again.
Improving page load speeds has a well-archived direct effect on the client's apparent positive experience on your site.
Search Engine Optimization or SEO is the process ofoptimizing your online content optimizing your online content in such a way that a search engine shows it as one of the top results for searches on a certain keyword.
It's the term used for increasing the quantity and quality of the website traffic to your website through the organic organic search engine results. When it comes to SEO, then there's you, the search engine and the searcher.
It's an internet marketing strategy which considers how search engines work , the computer-programme algorithms which dictate the search engine behaviours,what people search for, the actual search terms or the keywords typed into search engines and which search engines are preferred by their targeted audiences.
SEO ensures that a website receives more visitors from a search enginewhen websites rank higher in the search engine results page (SERP). These visitors can then potentially be converted into customers. The customers heavily rely on digital means to do the research about the products.
For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, as compared to 33% who look at the branded websites and 26% searchon the mobile applications.